With more and more people using social media to build their business, it’s also becoming increasingly difficult to make your Twitter page stand out and attract more followers. Here’s our advice for growing your following without having to spend any money.
Spread The Love
People aren’t going to engage with you if you don’t engage yourself. Spend a little time retweeting and liking your way through hashtags that are relevant to your brand. People who are also using those hashtags will be able to find your profile a lot easier. If they see you engaging with others, chances are they’ll want to engage with you. Also, talking to more people and starting conversations is a good way to build connections on Twitter. If you follow someone and engage with their tweets then they’ll probably return the favour.
Although it might just seem like common sense, it’s something that needs saying anyway. There aren’t many people out there who want to follow inactive Twitter accounts. If you rarely tweet then it becomes harder to gain new followers and keep your existing ones. Don’t let people forget that you’re there!
Get Your Timings Right
If you want to reach a larger audience on Twitter, it’s worth doing your research. What times of day are people most likely to see your Tweets? Moreover if you want to reach people in different countries, it’s worth making a note of the time difference between there and the UK. If you don’t want to sit up all night tweeting then it’s worth looking at scheduling.
Use Appropriate Hashtags
Before you start going hashtag mad, have a look at the ones you want to use and see how many people are using them. If no one is using them then chances are no one’s searching for them either.
Also, it’s worth remembering that people use hashtags in different ways. A local business is going to use hashtags that a fashion blogger might not use, for example. Experiment with ones that you think are relevant to you and your brand and check your Twitter Analytics to see how successful those tweets are. If they’re lacking in engagement then you might need to switch things up.
Use Images, Videos and GIFs
Adding a little imagery to your tweets will get you much more engagement than if you’re just relying on text. Tweets using images get 150% more retweets than those without images. If people see that you’re producing unique content like taking your own pictures or even creating your own infographics then they’ll be more inclined to follow your page.
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