With the constant updates and algorithm changes, it can be really difficult to grow your Facebook business page organically. Here are some of the best ways you can grow your page without spending a dime.
Run A Competition Or Give Away
People are much more likely to likely to engage with your page if there’s a chance that they’re going to be rewarded for it. For example, if you’re a restaurant, offer users the chance to win a free meal for two as it will grab their attention.
Ask people to like and share your post so as to increase the amount of people that the giveaway reaches. Also, if you become known for running competitions, people will like your page so they’ll be able to participate when competitions do pop up.
When appropriate, mention other pages in your posts. By tagging pages that are similar to your own brand, you’ll open your own business up to new users. People who’ve liked their page will see that you’ve tagged them in a post. It really is all about using who you know.
Not to mention that working with other brands could lead to cross promotion. If you are a wedding dress boutique and you’re posting a photo of one of your brides, why not also credit the florist who did the flowers on the day? When they share a photo of the same wedding they’ll be likely to credit you also, giving you further exposure to an audience which is not your own.
By commenting on other people’s posts and replying to comments, you’re engaging with potential customers. By joining in with conversations and even starting your own, you’re reminding your audience that there are ‘real people’ behind your brand. People are more likely to engage with a page when they feel like they can connect with it.
Also, Facebook’s algorithm prioritises posts that generate lots of engagement soon after it’s been posted so your aim should be to get as many likes and comments as quickly as possible.
Promote Your Page EVERYWHERE
If you only do one thing today then let it be this: promote your Facebook page wherever you can. Promote it on your website, on your personal Facebook, on your business cards and through your other social media accounts. The more you spread the word, the more potential customers you’re connecting with. This continuous exposure will make your page grow much quicker.
Asking a question or running a poll on your Facebook page will not only engage your current audience, but it’s also a good way to reach out to other users. Take advantage of trending news stories in your industries to encourage people to share their opinions or create a fun poll for people to participate in.
Also, posts with fewer characters are proven to perform quicker so keep your questions short and sweet.
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