The key to creating engaging content for Instagram is to post content that your audience won’t find anywhere else. It’s always tempting to have a look at what your competitors are doing well and to try and imitate it, but your Instagram page will be much more successful if you separate yourself from everyone else and start creating fresh, unique content.
According to Hootsuite, more than 95 million photos and videos are posted to Instagram DAILY. So, it’s time to ask yourself what you can do to spice up your content and bring your grid back to life.
Here’s just a few creative post ideas that you might want to try.
Make A Tutorial
The Buzzfeed Tasty videos are huge for a reason. Tutorials and how-to videos are a great way of providing your audience with valuable information that they may not be able to find from one of your competitors.
If a beauty salon wanted to create more engaging content for their audience, they might create a tutorial to show their followers how to curl their hair using hair straighteners, for example. People will not only follow them for their treatments and services but they’ll also follow them because they’re showing them how to do something they didn’t know how to do before.
Jump On A Trend
If you can find a way to put your own twist on a trend, meme or challenge then you’re sure to bring a bit of fun to your Instagram feed. Just make sure that whatever you end up uploading is actually funny and will entertain your followers.
Why not try getting everyone in the office to attempt the bottle cap challenge?
User-generated content is one of the easy ways to collect material for your social media. If you’re not currently being tagged or mentioned in a lot of posts, make sure you remind your audience every so often to tag you and also use your brand’s hashtag so their posts get seen.
Use the best ones on your own social media to encourage your followers to start taking their own photos and share them with you too.
Asking questions gives your followers the opportunity to share their thoughts and interact with your brand. Whether you want to have a bit of fun or conduct a bit of informal market research, test the waters by adding a question onto the end of your caption. Over time, you’ll find out what sort of questions engage your audience more and you’ll be able to tailor your future posts to this info.
For example, if you’re an organic food store, you might want to ask your audience what they’re making for dinner. Once people start replying, you may be able to give them tips and advice on their meals based on the produce you sell.
Show Your Audience What You Can Do
By uploading before and afters to your page, you’ll be able to show your followers how good you are at what you do and why you’re worth following. If you’re a graphic designer, you could show a before and after of an old logo that you revamped. If you’re a fitness brand you could show a before and after of a client you helped. Or, if you’re a social media company, put together a before and after of a client’s page or statistics.
Take Your Audience Behind The Scenes
Show your followers what goes on in your office and let them know that there’s actually humans behind your brand. Don’t be afraid to update them on what projects you’re working on, introduce team members or give some air time to the office dog if you’re lucky enough to have one. People are much more likely to feel emotionally invested in a company if they know the people behind the brand. This ensures that you won’t become just another one of the brands they follow on Instagram for no reason.
Work With Influencers
Although this is definitely not the quickest or easiest way to create content, it’s often one of the most effective. By approaching influencers, whether they’re micro-influencers or Love Island finalists, you’re giving yourself a chance to reach their audience as well as your own.
Try sending out products to influencers to review or somehow involve them in a campaign you’re running. If they post a picture on their own Instagram with you featured in it, you’ll also be able to use the content on your own page too. Showing your followers that someone who they trust and relate to is working with your brand will encourage them to want to do the same.
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